Archive for the ‘Social Action’ Category

I think about yarn and knitting a lot. Some people in my life might even say it consumes too many brain cells. At a recent service at my synagogue, we spent some time interpreting the 23rd Psalm. When the rabbi asked about the first line — “The Lord is my shepherd” — someone referenced sheep. The rabbi questioned us further, asking what we thought of when we heard the reference to sheep. I smiled privately to myself and wondered if I was the only person in the room who had thought of yarn and knitting. Of course, that was not the intention of the question, but I just couldn’t help myself. Someone says wooly lamb, and my mind wanders to the many projects that the lamb can help me produce.

Of course, like most serious knitters, I have often wondered about taking my love affair with the craft to the next level and building a business around it. I have watched with more than a little curiosity as some of the heavy hitters in the industry like Brenda Dayne of Cast-On, Debbie Bliss of Debbie Bliss Yarns and Debbie Bliss Magazine, and Norah Gaughan of Berroco have made a go of it. I have thought a lot about different types of business ventures involving yarn, knitting, and creativity. Would I design a new line of baby sweaters or would I open a yarn shop complete with baked goods and coffee bar where my customers would visit and stay a while a la Friday Night Knitting Club? Would I start an online store instead where I would sell either my own handknit items or those made by multiple artists?

While the focus of my business is not clear, I have given a lot of thought to a few guiding principles.

  1. My business will have an online presence. I have spent most of my career designing, developing, and managing software and websites. I believe in marketing via the Internet. I also believe that social networking can help build a business. But you don’t have to take my word for it. Tara Hunt talks about it in her book The Whuffie Factor: Using the Power of Social Networks to Build Your Business and in this video that introduces her book.
  2. I like the idea of starting a business that operates on the principles of the Fair Trade Federation. According to their website, “The Fair Trade Federation (FTF) is the trade association that strengthens and promotes North American organizations fully committed to fair trade. The Federation is part of the global fair trade movement, building equitable and sustainable trading partnerships and creating opportunities to alleviate poverty.” I like the idea of helping craftspeople around the world earn a fair wage for their work. The concept fits with my own personal value system. This video from TenThousandVillages does a great job explaining the concepts behind the Fair Trade Federation. MayaWorks is a business that I have followed and admired for several years that participates in the Fair Trade Federation.
  3. I also like the idea of using my business to give back to the community. From a young age, my daughter has believed in social action and has actively sought out opportunities to help others. Even elements of her Bat Mitzvah were infused with her desire to give back to the community. When it came time to select kippot for her Bat Mitzvah service, she chose to order knitted ones from Kippah King, not because she was so enthralled with knitted kippot, but rather because the Kippah King donates 10% of its profits to the buyer’s choice of two different Israeli-based charities. She further personalized the donation by selecting Yad Eliezer for her charitable donation, an organization that provides food relief to very low-income families, capitalizing on her interest to help the homeless, a topic about which she spoke a great deal at her Bat Mitzvah. Like my daughter, I believe in giving back to the community. Ironically, people like to work with companies that give back to the community. So while I’m helping others and feeling good about myself in the process, I’m actually supporting principle number 1 — increasing my whuffie (see number 1 above).

If you were to start a knitting or yarn business or any business for that matter, what kind of business would it be? What would your primary focus be? And what would your guiding principles be?


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As the violence between Israel and Gaza escalates and the wars in Iraq and Afghanistan continue unabated, I am reminded of tikkunknitter’s TikkunTree Project. It seems that now, more than ever, we are in great need of tikkun olam—rebuilding the world—and that is just what this project is about.


You haven’t heard about The TikkunTree Project yet? Then allow me to tell you about it. And then you, too, can become a part of this wonderful project.


The TikkunTree Project will be an art installation of a life-size tree consisting of a tree trunk and branches, leaves, peace doves, and candles, all crafted by knitters, crocheters, and other fiber artists. Tikkunknitter, the project’s sponsor, seeks to encourage people to think about peace between Palestinians and Israelis through this peaceful community-building project. She refers to the project as “knittivism,” a blend of knitting and activism, and encourages anyone who has an interest in peace and community building to participate. As Leslie (tikkunknitter) notes on her blog, you don’t have to be Jewish, Muslim, or Christian to participate in this project. The TikkunTree Project website includes a variety of leaf, dove, and candle patterns for the project, as well as an address for where to send submissions.


If you belong to a knitting group and would like to publicize this worthwhile project, Leslie has made it very easy with her Share the News link. This link will take you to a page on her blog with full- and half-page PDF flyers, as well as business cards that you can print and distribute at your synagogues, churches, local yarn shops, coffee shops, grocery stores, libraries, book stores, or anywhere else that allows you to post flyers.


Please join me in helping Leslie get the word out about the TikkunTree Project and lets help peace grow one stitch at a time.

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